Can A Bat From Finland Really Be Called A 'Louisville Slugger?'

Soon Finnish people will understand what Carrie Underwood means when she sings “I took a ‘Louisville Slugger’ to both headlights.”  With a brand iconic enough to be a hit lyric of the country music variety, “Louisville Slugger” may know a thing or two about owning a trademark which has, as we say in the trade, “acquired distinctiveness.”  Lots of place-names end up in trademarks. But it is sometimes a slow road before a geographic name like Louisville can become a hit.  A name...